陆松. Telecom Operation Support System Customer Satisfaction Indicator Analysis Based on Moster and Kano Model[J]. 2009, 22(4): 68-72.DOI:
Telecom Operation Support System Customer Satisfaction Indicator Analysis Based on Moster and Kano Model
摘要
基于Moster模型对某省运营商的客户满意度数据进行分析
发掘其中和运营支撑系统服务质量相关的要素
挖掘影响总体满意度的主要因素。针对指标改进的策略制定问题
提出了一个改进的Kano模型
对客户满意度指标的改进提出了建议。最后
从系统角度出发
给出了一些电信运营支撑系统的客户满意度提升措施
包括控制业务级别和数据级别事务
以及建立一个简单的结合客户满意度指标的支撑系统运行指标体系。
Abstract
Using Moster model to carry out a telecom operator’s customer satisfaction data analysis
to explore and operations support systems which the quality of service-related elements
with mining the impact of overall satisfaction of the main factors. For indicators to improve the strategic planning issues and put forward an improved Kano model of customer satisfaction improved indicators were proposed. Finally
from a system point of view
given a number of telecom operations support systems to enhance customer satisfaction measures
including control of the business-level and data-level services
and the establishment of a simple combination of indicators of customer satisfaction index system support system.