檀鹏, 曹健, 梁杨, et al. Research on Integrative Service Marketing Support System under All Services Competition Environments[J]. 2010, 23(3): 16-20. DOI: 10.13992/j.cnki.tetas.2010.03.015.
Research on Integrative Service Marketing Support System under All Services Competition Environments
摘要
通过研究在电信重组和3G牌照发放后的新竞争环境下
全业务运营对业务支撑系统产生的影响
从全业务、全客户、全流程、全价值链合作伙伴4个方面提出业务支撑系统的建设规划
确定业务支撑系统采用SOA技术架构的融合演进方向
实现全业务竞争环境下的一体化服务营销支撑体系
实现全业务竞争环境下对业务的运营支撑。
Abstract
Through analysising convergent competition environments after new round of telecom company regrouping and 3G license granting
poses the supporting system construction planning in all services
all customers
all process
all value chain partners
defines SOA as the technical architecture target
achieve integrative service marketing system
attain the supporting of services under all services environment.