Traffic operation strategy analysis in mobile Internet era
摘要
移动互联网时代
国内电信运营商正面临被管道化的风险。如何在用户高普及背景下扭转收入、客户双份额缓增局面
是运营商亟待解决的问题之一。本文从消费者信息需求转变出发
以经营数据分析为基础
阐释流量经营的必要性。并结合国外运营商的先进经验
立足操作层面
提出了流量经营的策略建议。
Abstract
In mobile Internet era
the domestic telecom companies are facing the pipelined risk.How to reverse the slow growth of revenue and the number of customer at the period of user high popularity
this is one of issues those need to be solved as soon as possible.This article starting from the change of customer’s information requirement
operating data analysis as the basis to clarify the necessity of traffic operation
and combined with the advanced experience of foreign telecom companies
based on the operation level to propose the strategy of traffic operation.