中国移动通信集团设计院有限公司重庆分公司
Published:2013
移动端阅览
[1]吴磊,牟海望,周慧峰.移动数据业务流量经营策略分析[J].电信工程技术与标准化,2013,26(04):24-28.
吴磊, 牟海望, 周慧峰. Flow operation strategy of mobile data service[J]. 2013, 26(4): 24-28.
[1]吴磊,牟海望,周慧峰.移动数据业务流量经营策略分析[J].电信工程技术与标准化,2013,26(04):24-28. DOI: 10.13992/j.cnki.tetas.2013.04.006.
吴磊, 牟海望, 周慧峰. Flow operation strategy of mobile data service[J]. 2013, 26(4): 24-28. DOI: 10.13992/j.cnki.tetas.2013.04.006.
本文首先分析了移动数据业务流量经营的背景
然后提出了流量经营的思路
即4个维度"降成本、提价值、保质量、促增长"和两个渠道"网络渠道、市场渠道"
并详细分析了流量经营的方法策略
从而为移动运营商的移动数据业务运营提供了参考策略和指导建议。
This paper first analyzes the background of flow operation of mobile data service
and puts forward flow operation ideas
namely the four dimensions "reduce costs
improve quality
security value
promote growth" and two channels "network channels
marketing channels"
and a detailed analysis of the strategy and methods of flow operation
provides reference strategies and suggestions for mobile data service operation of mobile operators.
全业务运营下网络融合实现[M]. 电子工业出版社 , 张传福, 2010
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