中国移动通信集团设计院有限公司黑龙江分公司
Published:2014
移动端阅览
[1]杨柳.全业务环境下移动运营商的竞争策略[J].电信工程技术与标准化,2014,27(05):53-55.
杨柳. The competitive strategy of mobile operator in full service environment[J]. 2014, 27(5): 53-55.
[1]杨柳.全业务环境下移动运营商的竞争策略[J].电信工程技术与标准化,2014,27(05):53-55. DOI: 10.13992/j.cnki.tetas.2014.05.021.
杨柳. The competitive strategy of mobile operator in full service environment[J]. 2014, 27(5): 53-55. DOI: 10.13992/j.cnki.tetas.2014.05.021.
面对全业务竞争
移动运营商必须把握市场发展的趋势
针对不同的客户群采用不同的竞争策略。对传统的个人移动市场
在客户发展几近饱和的情况下
可以考虑提高网络与服务质量
采用优惠价格政策稳定客户群;对家庭和政企客户
在发展客户的同时
应以开发具备吸引力的业务为主
同时改变营销模式
通过积极的行商方式推动两大客户群的发展。此外
移动运营商可以充分借助自身在移动通信技术上的优势
大力推广移动互联网业务的发展。
In the face of the whole business competition
the mobile operator must grasp the development trend of the market
and adopt the different competitive strategies for the different customer groups. In the case of customer development nearly saturated
the mobile operator can consider increasing the network and service quality
using the preferential price policies to stable customer groups in the traditional personal mobile market. By the same time of developing customers
the mobile operator should develop an attractive business
and change the marketing model
in order to promote the development of the two customer groups through active peddler way. In addition
the mobile operator can make full use of its own advantages in the mobile communication technology
and vigorously promote the development of the mobile internet services.
全面融合阶段中国移动全业务发展策略剖析 [J]. 应江勇,方引青. 移动通信 . 2012(23)
河北移动全业务运营发展策略研究 [J]. 李旭辉,王雪丽. 中国市场 . 2011(19)
全业务运营发展策略研究 [J]. 沈拓. 通信管理与技术 . 2010(06)
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