中国移动通信集团设计院有限公司重庆分公司
Published:2015
移动端阅览
[1]孙加余.基于产业链视角的OTT业务发展探析[J].电信工程技术与标准化,2015,28(01):23-26.
孙加余. Analysis on OTT business based on the perspective of industry chain[J]. 2015, 28(1): 23-26.
[1]孙加余.基于产业链视角的OTT业务发展探析[J].电信工程技术与标准化,2015,28(01):23-26. DOI: 10.13992/j.cnki.tetas.2015.01.006.
孙加余. Analysis on OTT business based on the perspective of industry chain[J]. 2015, 28(1): 23-26. DOI: 10.13992/j.cnki.tetas.2015.01.006.
OTT业务的迅猛发展对基础电信运营商的传统业务带来了剧烈冲击。在综合分析OTT业务的基础上将OTT业务划分为综合通信类和内容服务类
并从产业链的角度对OTT业务进行了分析
然后从移动通信产业链、终端制造产业链和内容服务产业链的整合角度出发
提出了运营商应对OTT业务冲击的发展策略建议。
As the rapid development of OTT business
it brings violent impact to traditional business of basic telecom operators. In this paper
we divided OTT business into integrated communications class and content service class base on integrated analysis of the OTT business
and analysis the OTT business based on the perspective of industry chain
then give some strategy advice response the impact of OTT business from the integration angle of mobile communications industry chain
terminal manufacturing industry chain and content service industry chain.
全球网络中立进展及对OTT的影响 [J]. 李晖,季晶晶. 现代电信科技 . 2014(05)
电信运营商面对OTT的战略选择 [J]. 张敏,宋杰,刘晓峰. 电信科学 . 2014(02)
运营商的移动互联网应对之策 [J]. 祁晓清,付忠. 通信企业管理 . 2014(01)
电信运营商移动互联网商业模式研究 [D]. 李高广. 北京邮电大学 2009
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