中国移动通信集团江苏有限公司
Published:2016
移动端阅览
[1]李睿.支撑系统体系架构互联网化转型的研究与实践[J].电信工程技术与标准化,2016,29(07):23-28.
李睿. Research and practice of the BOSS to the internet transformation[J]. 2016, 29(7): 23-28.
[1]李睿.支撑系统体系架构互联网化转型的研究与实践[J].电信工程技术与标准化,2016,29(07):23-28. DOI: 10.13992/j.cnki.tetas.2016.07.006.
李睿. Research and practice of the BOSS to the internet transformation[J]. 2016, 29(7): 23-28. DOI: 10.13992/j.cnki.tetas.2016.07.006.
通过以简单化的产品设计为基础
电商化的销售模式为核心
打造新型互联网营销服务支撑体系来满足互联网业务诉求
应对电信运营商的互联网转型。首先
通过简化现有产品模型、管理、规则
建立适应互联网销售的产商品目录
制定上下线管理规范
打造面向互联网用户的资源池
支撑销售模式、策略、流程的电商化演进;其次
通过建立统一订单中心和智慧营销中心
支撑线上线下协同的互联网电商化销售模式
保证客户体验的完整性、一致性及友好性。
By simplifying product design
based on e-commerce sales model as the core
to build new internet marketing service support system to meet the demands of the internet business
deal with telecom operators transition to the internet. First
simplify the existing product model
management
rules to accommodate the establishment of Internet sales catalog. To create a pool of resources for internet users
supporting sales model
the evolution of e-commerce strategy
processes; secondly
through the establishment of a unified order center and wisdom marketing center
under the support of online and offline collaborative Internet electric business sales model
to ensure that the customer experience integrity
consistency and friendly.
基于互联网思维重构运营商支撑能力 [J]. 吴列宏,林海. 现代电信科技 . 2015(02)
运营商要学会的十个互联网思维 [J]. 乔麦社. 信息网络 . 2010(07)
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