The research of precision marketing system on the mobile Internet portal by telecom operators

陈岩

doi:10.13992/j.cnki.tetas.2017.02.015

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The research of precision marketing system on the mobile Internet portal by telecom operators

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- The research of precision marketing system on the mobile Internet portal by telecom operators
- Vol. 30, Issue 2, Pages: 60-63(2017)
- 作者机构：
  
  中国工程院战略咨询中心
- 作者简介：
- 基金信息：
- DOI：10.13992/j.cnki.tetas.2017.02.015
  CLC： TN929.5;TP393.09
- Published：2017
- 稿件说明：
移动端阅览
[1]陈岩.电信运营商基于移动互联网门户的精细化营销系统研究[J].电信工程技术与标准化,2017,30(02):60-63.

陈岩. The research of precision marketing system on the mobile Internet portal by telecom operators[J]. 2017, 30(2): 60-63.
[1]陈岩.电信运营商基于移动互联网门户的精细化营销系统研究[J].电信工程技术与标准化,2017,30(02):60-63. DOI： 10.13992/j.cnki.tetas.2017.02.015.

陈岩. The research of precision marketing system on the mobile Internet portal by telecom operators[J]. 2017, 30(2): 60-63. DOI： 10.13992/j.cnki.tetas.2017.02.015.

摘要

本文提出电信运营商基于移动互联网门户的精细化营销系统实现方式

通过在部署分光器获取用户上网全流量数据

采用深度分组检测技术对这部分用户数据进行深度分析

采用TOP N、聚类分析、关联分析等进行用户行为分析

最终根据用户画像结果为用户展现个性化移动互联网门户。

Abstract

Propose a method of precision marketing system based on the mobile Internet portal by telecom operators. The user Internet full flow data is obtained

the user data is depth analyzed using deep packet inspection technology

and user behavior analysis is accomplished by TOP N

cluster analysis and correlation analysis. Finally personalized mobile Internet portal is showed according to the user portrait results.

关键词

Keywords

references

浅谈运营商网络流量精细化运营 [J]. 郭兴国. 科技与创新 . 2015(10)

移动互联网时代的用户上网行为分析浅谈 [J]. 张第,罗晓娜,杨静雯. 信息通信技术 . 2014(04)

流量精细化运营的网络架构方案 [J]. 殷小红,王君. 通信管理与技术 . 2014(02)

基于用户浏览行为聚类Web用户 [J]. 陈敏,苗夺谦,段其国. 计算机科学 . 2008(03)

面向业务感知的流量监控技术研究 [D]. 朱洪亮. 北京邮电大学 2010

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