Strategic choice of telecom operators respond OTT strong incoming

吴虹洁; 高乐文

doi:10.13992/j.cnki.tetas.2017.02.016

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Strategic choice of telecom operators respond OTT strong incoming

更新时间：2026-04-20

- Strategic choice of telecom operators respond OTT strong incoming
- Vol. 30, Issue 2, Pages: 64-67(2017)
- 作者机构：
  
  1. 中国联合网络通信有限公司长春市分公司
  2. 中国移动通信集团设计院有限公司黑龙江分公司
- 作者简介：
- 基金信息：
- DOI：10.13992/j.cnki.tetas.2017.02.016
  CLC： F626
- Published：2017
- 稿件说明：
移动端阅览
[1]吴虹洁,高乐文.应对OTT强势来袭电信运营商的战略选择[J].电信工程技术与标准化,2017,30(02):64-67.

吴虹洁, 高乐文. Strategic choice of telecom operators respond OTT strong incoming[J]. 2017, 30(2): 64-67.
[1]吴虹洁,高乐文.应对OTT强势来袭电信运营商的战略选择[J].电信工程技术与标准化,2017,30(02):64-67. DOI： 10.13992/j.cnki.tetas.2017.02.016.

吴虹洁, 高乐文. Strategic choice of telecom operators respond OTT strong incoming[J]. 2017, 30(2): 64-67. DOI： 10.13992/j.cnki.tetas.2017.02.016.

摘要

目前以微信、互联网电视为代表的OTT业务蓬勃兴起

对话音、短信等传统的电信业务造成了巨大的冲击

运营商被管道化的危机感越来越明显。本文提出运营商应当探求出与OTT服务商的竞合关系

建立与OTT服务商实现共赢的健康的运营模式

并对OTT业务合作模式以及应对OTT业务来袭的战略选择进行了一些探讨。

Abstract

Currently micro-channel

Internet TV as the representative of OTT business booming

for voice

SMS and other traditional telecom services caused a huge impact

pipeline operators are more and more obvious sense of crisis. In this paper

we should seek out carriers and OTT service providers competing relations

the establishment and OTT service providers to achieve a win-win healthy business model

and OTT business cooperation model and the strategic choice OTT business strikes were some discussions.

关键词

Keywords

references

OTT系统在三网融合背景下的推行 [J]. 江献良. 中国有线电视 . 2014(07)

广电行业在OTT时代的转型之路 [J]. 宋芳超. 经济师 . 2014(03)

运营商在OTT TV发展中的机遇 [J]. 庞晓静. 中国电信业 . 2014(02)

面向OTT业务的智能电视系统架构设计 [J]. 马骁,马立铭,曹三省. 电视技术 . 2012(12)

中国移动4G交出半年答卷以融合通信应对OTT冲击 [N]. 武聪. 人民邮电. 2014 (001)

广电运营商拥抱OTT [N]. 逄丹. 通信产业报. 2014 (019)

中移动融合通信反击OTT [N]. 高超. 通信产业报. 2014 (005)

互联网巨头发力OTT业务加剧运营商管道化危机 [N]. 李晓玉. 通信信息报. 2014 (A14)

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