朱琦, 朱正键, 刘肖. Research on precision marketing of telecom operators based on clustering analysis[J]. 2019, 32(3): 34-37. DOI: 10.13992/j.cnki.tetas.2019.03.010.
Research on precision marketing of telecom operators based on clustering analysis
Flow management is the key work of telecom operators. Based on data mining technology
?ne clustering and marketing of potential customers is one of the important means of flow management. This paper uses clustering analysis to randomly select 250000 telecom operators customers for statistical analysis
according to the results are divided into four types of customers
this paper describes the?ow characteristics of these four types of customers
to provide operators with accurate ?ow product marketing reference.