周成贵. Mobile stock users maintenance method for operators based on subnet model[J]. 2019, 32(7): 71-75. DOI: 10.13992/j.cnki.tetas.2019.07.016.
Mobile stock users maintenance method for operators based on subnet model
摘要
移动市场已进入存量发展模式
对运营商存量用户保有提出了更高的要求。不同于传统针对单个用户"合约式"的保有策略
本文在社会网络概念的基础上提出基于子网模型的用户保有方法。引出了通信子网、黏性子网概念
构建了同质性子网、异质性子网和易感节点模型
为运营商存量用户保有提供新的思路。
Abstract
The telecom market has entered the stock development mode
which puts forward higher requirements for the operators’ stock user retention.Based on the concept of social network
this paper proposes a user retention method based on subnet model which different from the traditional "contractual" retention strategy for a single user.The concepts of communication subnet and viscous subnet are introduced
and the models of homogeneous subnet
heterogeneous subnet and susceptible nodes are constructed
which provide new ideas for the maintenance of operators’ stock users.