Nowadays

after 20 years of development

the Internet industry in China has entered into the second half of the "battle for outlets". More and more Internet enterprises turn to concentrate on enterprise service market. In order to enhance the transformation value of enterprise operation

this paper creates an innovative model called "Access" model

which aims at enhancing brand value

running through the whole operational process including acquiring

clustering

copying

surveying and signifying. The "Access" model is the first successful exploration in Internet industry

which can also be applied in other industries in the future.