As 3G era comes on in China

cloud computing will become the mainstream of application supply model and the main new media content presentation model.The tight coupling between applications and content

the new characters of customer cluster and the key effect of customer contact points engender the new characters of new media content presentation

Which also make new request to content provider that deserves deep research.The article discusses in the last part how the new media participates of the field can do to cope with the new situation.