In the background of big data era

to accurately identify the user data mining

to subdivide the user demand

to push differentiated business

and to achieve fine marketing have become the key to the success or failure of the enterprise competition on the basis of relevant information. This paper discusses the basic features of big data and correlative analysis algorithm

analyses the attribute reduction and basic process of broadband precision marketing principle

and constructs a precise marketing model based on large data. Finally

the example of the model is analyzed in detail and validates its feasibility. Through the analysis

it can be seen that this design can effectively help enterprises to reduce marketing costs

to improve efficiency

and to achieve systematization

precision

and efficiency of precision marketing mobile broadband

efficient.