梅嘉玲, 朱正键. Research of the customer operation under the policy of “mobile number portability”[J]. 2019, 32(5): 66-69. DOI: 10.13992/j.cnki.tetas.2019.05.015.
“携号转网”政策下的客户运营策略研究
摘要
应对"携号转网"的本质是做好存量客户保有以及竞争抢夺客户。利用大数据优势建立客户智能监控网
携带更多内容
丰富产品融合维度
提供极致服务
增强存量客户粘性。强化品牌和资源优势
打造不可替代属性
增强市场竞争力
积极抢夺客户。
Abstract
The countermeasures of mobile number portability is to do a good job of keeping customers and competing for new customers. The specific measure is utilize the advantages of big data to build a customer intelligent monitoring network